You Call Yourself a Digital Business. But Do You Truly Operate as One?

digitalbusiness

It’s 2022. All businesses are digital, right?

That assumption is not only not as safe as you think it is, it’s downright dangerous to the health of a company.

Over these last few decades, we’ve forgotten the bumpy road to digitalization – even as we’re facing another historical inflection point. In the late 1990s, Many businesses went online kicking and screaming. Many more refused to make the substantive changes to accompany their minimal web presence – which is why today nearly 50% of the Fortune 500 from 2000 are gone today.