Product-led Growth: Is it right for your company?

The world is changing. As product-centric, market-led companies feel the pressure to take a customer-centric approach as expeditiously as possible, it can be difficult to maintain – let alone devise – the strategies necessary to survive and thrive.
As customer demands continue to increase, companies need to adopt a customer-led growth approach to stay ahead of the curve and get the most out of their limited resources.
What exactly is product-led growth (PLG)? It is a sustainable, long-term growth strategy centered on creating a product that people want – rather than just a product.