For Chief Product Officers, understanding the nuances of your product and the time required for customers to grasp its value is essential. When pioneering a new category, prioritizing customer nurturing is crucial. However, if your product’s benefits are immediately evident, then a Product-Led Growth (PLG) approach complemented with a sales assist model might suit you best.
When considering nurturing campaigns—especially when aiding customers in comprehending the problems you address and the ensuing benefits—here’s a list to keep in mind:
In the first article in this series, I made the case for enterprise agility – not just saying you’re a digital business but truly operating like one. It means that throughout your organization, teams accept change, drive towards acceleration and are comfortable with ambiguity.