Product-Led Growth or Customer Nurturing?

Ken Gavranovic

For Chief Product Officers, understanding the nuances of your product and the time required for customers to grasp its value is essential. When pioneering a new category, prioritizing customer nurturing is crucial. However, if your product’s benefits are immediately evident, then a Product-Led Growth (PLG) approach complemented with a sales assist model might suit you best.

When considering nurturing campaigns—especially when aiding customers in comprehending the problems you address and the ensuing benefits—here’s a list to keep in mind:

Boost Your Enterprise Agility by Following the Three Rs

right formula

In the first article in this series, I made the case for enterprise agility – not just saying you’re a digital business but truly operating like one. It means that throughout your organization, teams accept change, drive towards acceleration and are comfortable with ambiguity.