Business Breakthrough 3.0 is now available at major retailers, including Amazon and Barnes and noble


“BUSINESS BREAKTHROUGH 3.0 offers practical insights to drive structure affects decision-making speed and the ability to leverage talent–transformations and optimize agility. It is often overlooked how organizational organizations may not realize that they get the outcomes they organize for.” –Ed Smith, former CTO, Anthem; CTO/CIO Cox Automotive; CIO Equifax SHATTER THE CONSTRAINTS THAT ARE HOLDING YOU BACK […]
Business Breakthrough 3.0 – Hardback, Softcover, Audible comes out April/May 2023


An Accessible, No-Nonsense Guide Filled With Actionable Steps For
Transforming Your Company And Implementing Sustainable Change
Are you ready to break free of your old ways of doing business and transform your company from within? Eager to build teams of engaged employees who bring their best selves to work – every day? Ready to weave sustainability and cultural longevity into the very fabric of your company? Then BUSINESS BREAKTHROUGH 3.0 is the book for you.
Experts Lee Atchison and Ken Gavranovic, who share a combined 60 years of business and technology experience, provide a no-nonsense, step-by-step methodology to clarify how your company actually operates and uncover the entrenched patterns that are holding you back. They explain that leading by gut instinct will keep you spinning in circles, while putting your key business data to work will help you grow a thriving organization.
Based on the authors experience working with hundreds of leaders around the world, the Business Breakthrough 3.0 approach not only leverages the universal motivational drivers embedded in every person, but uses data to identify what’s working and what’s not within your company.
Business Breakthrough 3.0 involves five distinct processes:
Establishing and actively embracing a company mission, vision, and set of core values
Using a formal critical-thinking framework to organize how your company makes decisions
Understanding what to measure and knowing how to use the data correctly
Optimizing your organizational structure to drive successful actions
Leveraging a market growth strategy for sales success.
BUSINESS BREAKTHOUGH 3.0 is the ultimate guide to overcoming entrenched patterns and building a highly profitable organization that attracts and retains people who truly love their jobs.
Why do you Publish on Linkedin?


Have you ever stopped to ask yourself why you post on LinkedIn? Is it to connect with other professionals, to share industry news and insights, or to promote your business? While all of these reasons are valid, there may be another motivation behind your postings that you haven’t considered. According to recent research, posting on LinkedIn can make you happier. Yes, that’s right – using this platform can lead to increased happiness and satisfaction in your personal and professional life, especially when you use Linkedin to give without expecting anything in return. Let’s take a closer look at why this is the case. (Continue blog post below…)
Product-led Growth: Is it right for your company?
The world is changing. As product-centric, market-led companies feel the pressure to take a customer-centric approach as expeditiously as possible, it can be difficult to maintain – let alone devise – the strategies necessary to survive and thrive.
As customer demands continue to increase, companies need to adopt a customer-led growth approach to stay ahead of the curve and get the most out of their limited resources.
What exactly is product-led growth (PLG)? It is a sustainable, long-term growth strategy centered on creating a product that people want – rather than just a product.
Stop the big quit. More than 2/3s of US employees are not actively engaged at work. Boost your employees’ engagement by 30% with 7 powerful questions.


Stop the Big Quit More than 2/3s of US employees are not actively engaged at work. Boost your employees’ engagement by 30% with 7 powerful questions. The Great Resignation is here. We might not agree on what to name it, but whether we call it The Great Contemplation, The Great Upgrade, The Great Reimagination (or […]
It’s Not Enough to Call Yourself a Digital Business – Here’s How to Operate Like One.


When your organization faces scary numbers – a weak quarterly report, low customer satisfaction, sluggish time-to-market – the natural instinct is to play the change card. Something decisive. Dramatic. Digital.
Their fingers pointed at the “old” system, so many CEOs want a “new” one.
You Call Yourself a Digital Business. But Do You Truly Operate as One?


It’s 2022. All businesses are digital, right?
That assumption is not only not as safe as you think it is, it’s downright dangerous to the health of a company.
Over these last few decades, we’ve forgotten the bumpy road to digitalization – even as we’re facing another historical inflection point. In the late 1990s, Many businesses went online kicking and screaming. Many more refused to make the substantive changes to accompany their minimal web presence – which is why today nearly 50% of the Fortune 500 from 2000 are gone today.