Business Breakthrough 3.0 – Hardback, Softcover, Audible comes out April/May 2023

An Accessible, No-Nonsense Guide Filled With Actionable Steps For
Transforming Your Company And Implementing Sustainable Change

Are you ready to break free of your old ways of doing business and transform your company from within? Eager to build teams of engaged employees who bring their best selves to work – every day? Ready to weave sustainability and cultural longevity into the very fabric of your company? Then BUSINESS BREAKTHROUGH 3.0 is the book for you.

Experts Lee Atchison and Ken Gavranovic, who share a combined 60 years of business and technology experience, provide a no-nonsense, step-by-step methodology to clarify how your company actually operates and uncover the entrenched patterns that are holding you back. They explain that leading by gut instinct will keep you spinning in circles, while putting your key business data to work will help you grow a thriving organization.

Based on the authors experience working with hundreds of leaders around the world, the Business Breakthrough 3.0 approach not only leverages the universal motivational drivers embedded in every person, but uses data to identify what’s working and what’s not within your company.

Business Breakthrough 3.0 involves five distinct processes:

Establishing and actively embracing a company mission, vision, and set of core values
Using a formal critical-thinking framework to organize how your company makes decisions
Understanding what to measure and knowing how to use the data correctly
Optimizing your organizational structure to drive successful actions
Leveraging a market growth strategy for sales success.

BUSINESS BREAKTHOUGH 3.0 is the ultimate guide to overcoming entrenched patterns and building a highly profitable organization that attracts and retains people who truly love their jobs.

Product-led Growth: Is it right for your company?

The world is changing. As product-centric, market-led companies feel the pressure to take a customer-centric approach as expeditiously as possible, it can be difficult to maintain – let alone devise – the strategies necessary to survive and thrive.
As customer demands continue to increase, companies need to adopt a customer-led growth approach to stay ahead of the curve and get the most out of their limited resources.
What exactly is product-led growth (PLG)? It is a sustainable, long-term growth strategy centered on creating a product that people want – rather than just a product.

Boost Your Enterprise Agility by Following the Three Rs

right formula

In the first article in this series, I made the case for enterprise agility – not just saying you’re a digital business but truly operating like one. It means that throughout your organization, teams accept change, drive towards acceleration and are comfortable with ambiguity.

You Call Yourself a Digital Business. But Do You Truly Operate as One?

Operate like a digital business

It’s 2022. All businesses are digital, right?

That assumption is not only not as safe as you think it is, it’s downright dangerous to the health of a company.

Over these last few decades, we’ve forgotten the bumpy road to digitalization – even as we’re facing another historical inflection point. In the late 1990s, Many businesses went online kicking and screaming. Many more refused to make the substantive changes to accompany their minimal web presence – which is why today nearly 50% of the Fortune 500 from 2000 are gone today.

Are You Measuring Success by Outcomes Achieved or Activity Complete?

For years, companies used to make annual plans to drive more Enterprise Agility. Now they make quarterly forecasts for the same purpose. New tactic, same game. But what if that Enterprise Agility is defined by activity level rather than concrete outcomes achieved that build towards real Enterprise Agility? If annual or quarterly success is measured by activity only, does that actually make a company “successful”? Let’s say the employees were really busy and their “activity level” was high; in fact,

Risk Management-Reduce downtime, security vulnerabilities, and more with a risk matrix. Do you know your company’s Risk?

risk matrix template

It doesn’t matter if your company is in the Fortune 100 or a small business that you operate from your home, Risk Management needs to be an integral part of your daily considerations to run a profitable business. Of course, depending on your size and scope there will be different factors that need to be considered. A multi-national company needs to focus on different risk factors than a “mom and pop” business. For example, a large company