Washington, DC · Northern Virginia · Maryland

Executive coach in Washington, DC.

Ken Gavranovic, executive coach
A thinking and execution partner who has held the seat.

I coach founders, CEOs and senior executives in Washington, DC, and I held the seats before I coached them: founder and public-company CEO of the company that became Web.com, taken to a Nasdaq IPO; EVP at New Relic while it grew from $300M to $500M; VP at Unqork; COO in a VC-backed turnaround. Across those seats and the investor’s side of the table: 35 M&A transactions and 18 exits, through mergers, acquisitions, private equity buyouts full and partial, venture rounds and an IPO.

My practice runs nationally: standing coaching calls on video with leaders everywhere, and on-site work, offsites, working sessions and consulting, anywhere in the country when the engagement books time for it. Washington organizations get the same terms and the same operator.

The work

Three ways to work with a Washington, DC company.

Executive coaching, on a standing cadence

A standing cadence on video, weekly, every other week or monthly, with access between calls, on the same terms as all my executive coaching: a practical, candid thought partner who has held the seat you sit in. Executive coaching in Washington, DC for CEOs, founders and senior executives, and leadership team coaching when the team is the unit.

Offsites, in your room

Executive offsites, strategic planning sessions, retreats and leadership alignment workshops, run by an operator, not a moderator. See facilitation for how the room works. Executive offsite facilitation in Washington, DC: strategic planning sessions, leadership retreats and executive team alignment, run where your team meets.

Consulting, on your site

Operational work happens where the work is: your floor, your standups, your board meeting. From strategy consulting to AI consulting, on site when the engagement calls for it. Strategy consulting for Washington organizations: transformation leadership, compliance-first growth for companies selling to government, board counsel and work with private equity portfolio companies.

Who I work with

Who I work with in Washington, DC.

I have sat on every side of the table, so I understand how the whole organization moves, not just the seat you are in.

Technology founders and CEOs

CEO coaching for founders and first-time CEOs: scaling past the team you started with, investor expectations, and the move from founder-led to a real leadership team. I have made that move myself. More on founder coaching from the seed round and coaching for startup CEOs.

Leaders of PE- and VC-backed companies

A sponsor with a playbook and a clock, and a board that wants the plan delivered. I spent a decade as a managing partner at a venture firm, and I was COO in a VC-backed turnaround.

Leaders inside federal agencies and government contractors

The agencies are headquartered here, and so is the authorization process that decides who may sell to them. I have carried a company through it twice, and I know what it does to a roadmap and a sales cycle.

Leadership teams

Leadership team coaching: the team as a unit, not only its leader. Executive team alignment, clear decision rights, and an offsite that turns into follow-through. More on facilitation.

COOs, presidents and product leaders

The second in command, whether the title is chief operating officer or president, and the most senior product leader. I have held the COO seat and the product seat. More on coaching for COOs and coaching for Chief Product Officers.

CEOs of companies that sell to government

Selling to the federal government is its own seat: compliance comes before revenue, and the agency CTO wants to meet the person accountable. I have been that person, in the room with those CTOs.

Also coached, each with its own page: VPs of engineering and directors of engineering, IT directors, general managers, and B2B SaaS founders.

The record

Twenty-five years in the seats you sit in.

25+
years leading companies
500+
executives and entrepreneurs coached
Nasdaq IPO
founder and CEO
35+ / 18
M&A transactions / exits
APA memberACA memberICF certifiedCEC certifiedBS Psychology, Summa Cum LaudeMS Organizational Leadership, in progress
Recognition & voice

A trusted perspective, in the boardroom and the press.

Co-author of the Amazon bestseller Business Breakthrough 3.0, with 100+ published articles, international keynotes, and features across leading outlets.

ForbesCNNCNBCWiredWSJTechCrunch

See me in the press: interviews, podcasts and writing →

Media outlets featuring Ken Gavranovic
Outcomes

From the clients I have worked with.

  • A startup founder raising capital: $5M raised.
  • A services company growing 30 percent a year: the team aligned behind a plan it owned for another 30 percent.
  • A law firm scaling from a handful of offices to nearly twenty while holding its margins.
  • An enterprise product leader trusted by the board and the Street, brought together with the founder and the engineering team.
  • A VP stepping into the CTO seat under a new private equity owner: new teams aligned, growth and delivery accelerated through the change.
  • A first-time founder growing from $1M to $10M in one year, bringing the leadership team and a leadership style that scaled with it.
  • A CEO who wanted to keep growing while the team saw no path: one strategy offsite, a different direction, and a joint plan and number the team owned, another 25 percent year-over-year growth.
  • A regional company moving from organic growth alone to organic growth plus acquihires and acquisitions: revenue doubled, from a 30 percent grower to a 150 percent grower.
  • A venture-backed company growing 120 percent year over year to a private equity exit.
  • A stalled company merging with another to reignite growth and scale.
  • A leader moving from a privately owned company to a private equity-owned one, hitting the ground running and delivering the ninety-day expansion plan.
What leaders say

From the people who worked with him.

Working with Ken is genuinely trajectory changing. Ken isn’t interested in telling you what you want to hear. He challenges your thinking, holds you accountable to results, and holds himself to the same high standards.

Karsten Summerall · Executive coaching client

I have watched Ken boost the output of software teams, raise hiring standards, and transform behavior by example. Every conversation with Ken leaves you inspired.

Dru Riley · Founder, Trends.vc

His leadership during our acquisition was steady, thoughtful, and deeply collaborative.

Travis Kaufman · GTM

He brought clarity, velocity, and accountability to every initiative.

Zakaria Siddiqui · Chief Data Officer, Cox Automotive
Washington, DC

What is different about leading a company in Washington, DC.

Washington runs on the federal government. The city hosts the headquarters of the federal government, and FedRAMP, the government-wide program for the security assessment and authorization of cloud products, decides which cloud services may hold federal data. I worked closely with the FedRAMP program office and drove FedRAMP authorization at both New Relic and Unqork; at New Relic that work protected $40M of public-sector revenue. My New Relic organization included a large government business, and I made many trips to the Social Security Administration and other agencies to meet their CTOs.

Washington is also home to many of the nation’s largest industry associations, non-profit organizations and think tanks, centered on and around K Street, and to the global headquarters of the World Bank and the International Monetary Fund. When we talk about what you are facing in Washington, the seats are the ones I have held.

The United States Capitol, Washington, DC
Questions

Executive coaching in Washington, DC: the questions people actually ask.

How do I choose an executive coach in Washington, DC?

Start with which seat the coach has held and what happened to the organization, then the credentials, then how the cadence works week to week. I wrote up six questions to ask any executive coach, including me.

How is your coaching different from other Washington, DC executive coaches?

The seats, and the access. Founder and public-company CEO, EVP, VP and COO, with FedRAMP carried through at two of them, in public, private, PE-backed and VC-backed companies, from startup through IPO and exit. You work with me directly for the whole engagement, not a matched associate.

How much does executive coaching typically cost in DC?

Most of my clients are funded by their organization. The price depends on cadence, length and how much of the work is on site; you get a scope and a number on the discovery call. What the market charges is in my guide to executive coaching costs.

Which industries in DC do you coach?

Government contractors and companies selling to government, technology and software companies, associations and mission-driven organizations, finance, and PE- and VC-backed companies: CEOs and founders, COOs, presidents and product leaders, VPs and directors of engineering, IT directors, general managers, and whole leadership teams.

What is different about leading in Washington?

The customer is often the government. Compliance comes before revenue, the buyer answers to a mission and a budget, and the organizations around the city, associations, think tanks and international institutions, run on boards and members as much as on markets.

Do you work with Washington clients remotely or in person?

Both. Most of my clients work with me on video on a standing cadence, with access between calls. On-site work, an offsite, a strategic planning session or a working session with your team, happens where your team is, in Washington, Northern Virginia, Maryland or anywhere in the country, when the engagement books time for it.

Do you coach leadership teams and run offsites in Washington, DC?

Both. Leadership team coaching treats the team as the unit: decision rights, how the team disagrees, and the follow-through after an offsite. Executive offsites and strategic planning sessions run in your room or the venue your team chooses. See facilitation for how the room works.

How do we start?

With a discovery call: forty-five minutes on video about the problem on your desk. If I am not the right person for it, I will say so on the call.

How do you measure progress?

Against goals agreed before the work starts, in writing when the company is paying, and checked at ninety days. Progress shows in words, not scores: decisions made with more clarity, work delegated and kept delegated, a board conversation that went the way it should, a team that runs without you in each decision.

Keep reading
Start here

Start with the real problem.

Forty-five minutes, no pressure, no pitch. Bring the real problem on your desk and you will leave with a sharper version of it, and a straight answer on whether I am the right person for it.

  1. Send the note, or book the call if you would rather pick a time.
  2. Forty-five minutes, on video.
  3. A scope and a number if it makes sense to work together, and a straight no if it does not.

Or reach me directly:
(771) 213-4385
ken@kengavranovic.com

Where I work

In person, or remote. City by city.

Executive coaching across a table or on video, offsites in your room, consulting on your site.